Japanese advertising company Shunkosha has developed a new way of engaging with commuters on the Tokyo subway. ‘Strappy’ is a small box which attaches to the subway’s handrails. When commuters touch their phone to the box, it automatically sends them to a URL.
The box uses Near Field Technology (NFC) which is already well established in Japan and Korea. By installing these devices in subways, advertisers gain access to a captive audience looking for a little distraction during their crowded commute.