Creative commuting

Japanese advertising company Shunkosha has developed a new way of engaging with commuters on the Tokyo subway. ‘Strappy’ is a small box which attaches to the subway’s handrails. When commuters touch their phone to the box, it automatically sends them to a URL.

The box uses Near Field Technology (NFC) which is already well established in Japan and Korea. By installing these devices in subways, advertisers gain access to a captive audience looking for a little distraction during their crowded commute.

Via. http://www.psfk.com/2012/06/tokyosubway-straps-smartphone-ads.html

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