Four celebrities with a shared love for books – Geza Schoen, Gerhard Steidl, Wallpaper* magazine and Karl Lagerfeld – have created a new fragrance which smells like paper. According to the creators, “the smell of a freshly printed book is the best smell in the world.”
The idea for the perfume, named Paper Passion, came when Karl Lagerfeld alerted Gerhard Steidl to the importance of a book’s smell. Hidden inside the pages of a book, Paper Passion is accompanied by commentary from its famous creators.
Speaking about the fragrance, Steidl says: “Paper passion has evolved into something quite beautiful and unique. To wear the smell of a book is something very chic. Books are players in the intellectual world, but also in the world of luxury.”