Fading fables

Struggle to finish books or reluctant to try new authors? Then take note of a new invention by Argentinean publishers Eternal Cadencia: a book written in disappearing ink.

El Libro que No Puede Esperar (The Book That Can’t Wait) comes in sealed packaging. As soon as you start to turn its pages, the book begins to age, giving readers less than two months before the words fade into nothingness.

While it might sound like a needless irritation, the publishers feel strongly about boosting excitement about real (not digital) books and encouraging readers to try new authors. It might sound like something from Harry Potter, but disappearing ink is coming to a bookshelf near you!

Via. http://designtaxi.com/news/352885/A-Disappearing-Book-That-Encourages-People-To-Read-From-New-Authors/

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