Swedish delicacies

IKEA is launching its own line of fresh, simple packaging to help customers navigate their strange Swedish delicacies.

It’s hard to imagine something called ‘Skarpsill’ (marinated sprat fillets) flying off the shelves anywhere outside Sweden, but slap a cutesy fish on the can (with the nose cleverly doubling as the stay-tab) and you know exactly what you’re looking at – whether you’re in Saudi Arabia or the Dominican Republic. Nice idea, Ikea. Now it’s time to simplify your assembly manuals!

Via. http://www.fastcodesign.com/1670131/ikea-s-new-food-packaging-makes-crab-paste-look-good#1

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