Transparent beauty

Introducing the Naturalis toolkit: a home micro-factory that bridges the gap between the cosmetics industry and DIY products.

Created for Rowenta by French industrial designers Eliumstudio, Naturalis uses helical emulsion technology (a process widely used in the cosmetics industry) to enable consumers to agitate ingredients at high speed to create cleansers, moisturisers and skin-nourishing lotions.

This is another step towards a more transparent beauty industry, as it lets consumers take control of the products they’re using. It also helps consumers to become experts, as they develop a better understanding of products and the processes used to create them.