Bag a bottle

In much of Central America, soft drinks in bottles are often too expensive for the average consumer. Instead, popular domestic sodas are served cheaply in disposable plastic bags, and more expensive drinks like Coca-Cola are just poured into sandwich baggies.

So one beverage giant decided to recover their iconic branding (lost when the bottle is disposed) and meet the needs of poorer people with the ‘Coca-Cola Bag.’ A biodegradable plastic bag in the shape of a Coke bottle, this device saves buyers bottle deposit money and retains the drink’s fizz and experience, while simultaneously being more environmentally friendly. Being new and kind of fun, it actually creates a new brand experience adapted to particular regions and cultural tendencies that local consumers are sure to appreciate.