Swedes and smartphones

IKEA recently launched the 62nd version of their annual catalogue – an interactive edition, which allows consumers to access additional content through their smartphones and tablets.

The system is really accessible – you simply download the IKEA app, select the scanning feature then scan the smartphone symbol. You’re then linked to a film, photo gallery or other extra content, allowing you to make an informed decision about your furniture before you head to the store for your meatballs.

http://www.psfk.com/2012/07/ikea-interactive-catalog-2.html

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