A krush on crowd-sourcing

Crowd-sourcing continues to develop. Krush is an internet start-up that lets brands tap into feedback offered by consumers and fans to predict demand for their upcoming lines. Users can browse for future styles and products and vote for their favourite items online, which helps brands make decisions about which items to produce. (Thanks, Alex.)

Aimed at people aged 16–24, users can provide feedback on items from big brands like Nike SB, Oakley, and Quiksilver, and emerging brands like Skullcandy, 10Deep, and Obey. Users receive rewards for their contributions, and brands can tap into Krush’s database to see detailed breakouts of consumer preferences by product type, features, and geography.