A quick break
Japanese city dwellers are inundated with ‘zero’ products of all varieties, as they strive to lose a few pounds and get in better shape in the midst of a ‘metabo’ slump (Japan’s metabolic law to fend off increasing health costs). Since beverages and snacks are part of office life, much has been done in these areas.
The office connection doesn’t get more explicit than the Break on the Desk series from Kirin, featuring zero-calorie flavoured teas. The packaging also features a collectible ‘break time gallery’ of original artwork printed on the side of the box.