A fishy tale

Veuve Clicquot has released a limited edition of its famous Brut Yellow Label in a bright-coloured sardine tin. The sardine reference has a long history of association with the champagne label.

The premium bubbly beverage gained popularity when Barbe Nicole Ponsardin, François Clicquot’s widow, took over the champagne house. Ponsardin’s father liked the humorous association of his name and the fish so much that he included a leaping sardine over a bridge (“pont” in French) as his family coat-of-arms. The canned Ponsardin champagne is a unique and fun way to play homage to the family origins of Veuve Clicquot.

http://www.psfk.com/2012/07/veuve-clicquot-sardine-can-packaging.html

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