Stock up your man cave!

An Upper West Side grocery store launched the city’s first ‘man aisle’ yesterday. Everything a guy could need – from condoms to steak sauce – is grouped together, saving him the arduous task of hunter-gathering all around the store (cheers Harl and Tim).

‘It’s your essentials,’ explains Ian Joskowitz, chief operating officer. ‘It’s your water, alcohol, soaps, shampoos, deodorants, razors. And if you’re going to have some guys over to watch a game, you can pretty much stand here – not move two feet – and get your beer, chips, whatever. It’s all right here!’

Joskowitz and the store’s CEO, George Zoitas, were inspired to create the aisle after reading an ESPN study showing 31% of men are doing the weekly shop, up from 14% in the 1980s.