Meat Pack in Guatemala already had a reputation for offering special discounts on their limited-edition trainers from the likes of Adidas, Puma and Nike – but they wanted to develop a new and innovative campaign that would take their customers by surprise. (Cheers, Jamie)
So, they created ‘Hijack’ – an addition to their already popular smartphone app, which uses GPS technology to recognise when one of their customers was entering a rival store.
By stepping inside the rival store, customers triggered a special discount for the Meat Pack store, with a catch. The discount started at 99% then decreased by a percentage with every second that passed – causing the visitor to sprint to the Meat Pack store instead, as quickly as possible. Sneaky? Yes. Clever? Very!