ABSOLUT unique
ABSOLUT VODKA are preparing to launch a new creative initiative – the ABSOLUT UNIQUE, which consists of nearly 4 million uniquely designed bottles, about to grace supermarket shelves worldwide.
ABSOLUT have always been at the forefront of creative collaboration, but for this project they’re taking the artistic reigns. Using a mix of 38 different colours and 51 pattern types – applied through splash guns and colour-generating machines – they’ve ensured that each bottle is one-of-a-kind.
http://hypebeast.com/2012/08/absolut-unique-4-million-uniquely-artful-bottles/
