Five seconds to change a bad habit

Homecenter Sodimac in Chile asks you to use the 5 seconds before your YouTube video loads wisely. (Cheers, Alex)

As skippable pre-roll advertising becomes more and more prevalent, it’s fascinating to see the emergence of clever ways to leverage the format. The latest and perhaps most clever execution comes from La Casa Eco & Sodimac in Chile, with a pre-roll that aims to raise awareness about ecological habits. You can watch the pre-roll here: