United Colors of Benetton has launched a new advertising initiative supporting unemployed youth. The Unemployee of the Year campaign features people between the ages of 18 and 30 who are currently not in work or education. (Cheers, Jamie)
The initiative has been set up in association with the UNHATE Foundation, which seeks to change perceptions about youth unemployment. To kick-off the campaign, young people were invited to submit project ideas with the hope of gaining funding. The public then vote on their favourite projects, and the top 100 will become reality.
Check out the movie here: http://www.youtube.com/watch?v=g00GXN-IGA0