Gondola retailing

IKEA recently unveiled a floating night market on Regent’s Canal in North London, featuring boats with colour-themed products from their new seasonal collection. For one day only, visitors were able to take an exclusive look at the new range, whilst experiencing the sights and sounds of an authentic floating night market.

Hundreds of stylish and vibrant products were showcased, inspired by a blend of global influences. Visitors were invited to enjoy a scenic boat trip on the canal at dusk as they browsed the floating market punts. You can check out a video of the event below:

Via. http://www.psfk.com/2012/09/ikea-floating-market-london.html