Customised catwalk

 Fashion is one of the most important drivers for sharing on the web. When Topshop debuted their spring/summer 2013 collection earlier this week at London Fashion Week, Facebook fans were able to customise the catwalk as they viewed the event.







Wisely, Topshop intend to use the social data generated to recommend the right products to their customers. You can watch a video about the show here:


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