Fresh from the farm

We’re suckers for nice packaging, but in this case the product isn’t high-design or super functional, but purely about communication. AS Foods, makers of fruit and vegetable-based products, have created a temptingly packaged range of delicious juice jellies.

The brand package their jellies in containers that look exactly like fruit boxes, giving them a more natural, homegrown appearance. Something that comes from a farm, not a factory.

When you open the box, you find a slice of juicy melon (or so it seems!) right down to the rind. The ‘melon’ contains individual portions of fruit jelly, which apparently tastes pretty delicious. All that for $5 – bargain!