Live Twitter feed in print

The CW Television Network is promoting its Autumn/Fall line-up with a pioneering print insert in the latest edition of Entertainment Weekly. (Cheers Alex)

The insert contains a small LCD screen that features looping video and the six latest tweets from @CW_Network. It appears in 1,000 copies distributed across New York and Los Angeles, and is powered by a custom-built, smartphone-like Android device with an LED screen and 3G connectivity.