When IKEA moved its store location in Bergen, Norway, they decided to ask for volunteers to help with the opening – a clever way of engaging with the local community. Volunteers could sign up on a website to do ‘favours’, such as making a speech during the opening, assisting the mayor at the ceremony, planting the first tree outside the entrance and hosting the customer radio. Check out the campaign video here: http://vimeo.com/50387281
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