Armchair shopping

It’s hard, when you’re out furniture shopping, to picture what something will look like in your home. To solve this problem, London- and Helsinki-based start-up, Sayduck, has created an augmented reality mobile app that demonstrates how a piece of furniture looks in a room. The app is interactive, too: digital lamps turn on and off, and you can follow step-by-step assembly instructions in real time.

Founder, Mikko Martikainen, says the company’s initial strategy will be to partner up with furniture companies, such as One Nordic, while building up their own marketplace – all in the name of combining the convenience of online shopping with (almost) all the security of the physical experience.