To maintain their premium image in India, Levi’s Jeans has had a great idea. Rather than reduce prices, they’ve partnered with local banks to offer payment plans so that people can pay for their jeans in three monthly instalments at 0% interest. There’s been terrific industry and consumer response, with lots of PR and buzz.
Follow the Daily Poke on Twitter
TagsApps Art Authenticity Charity Co-creation Community Confectionery Convenience Craft credit crunch digital Drink Event Events Fashion Food and Drink Health Health and Beauty Healthy Household Innovation Japan Leisure Local London Luxury mobile Music packaging Personalisation Publishing Restaurants retail Social media social networking Sport Storytelling Sustainability Technology Transport Travel US USA Vending well-being