To maintain their premium image in India, Levi’s Jeans has had a great idea. Rather than reduce prices, they’ve partnered with local banks to offer payment plans so that people can pay for their jeans in three monthly instalments at 0% interest. There’s been terrific industry and consumer response, with lots of PR and buzz.
Follow the Daily Poke on Twitter
TagsArt Authenticity Charity Co-creation Community Confectionery Convenience Craft credit crunch digital Drink Event Events Fashion Fast food Food and Drink Health Health & Beauty Health and Beauty Healthy Household Innovation Internet of things Japan Leisure Local London Makers mobile Music packaging Personalisation Restaurants retail Social media social networking Spirits Sport Sustainability Technology Transport Travel UK US USA