PepsiCo has unveiled a new cola which, according to their technologists, reduces the absorption of fat in the body and helps to cut cholesterol levels. (Amazing, Tim!)
The fat-blocking Pepsi Special, which will be distributed by Suntory International, will go on sale in Japan. It’s one of several unusual drinks to be introduced by Pepsi, including Pepsi White – a clear tangerine-flavoured cola, which will be launched in December.
Japanese company Kirin introduced sugar-free Mets Cola earlier this year, aimed at health-conscious male shoppers. This latest launch reflects shoppers’ increasing interest in functional food and beverage products.