McDonald’s are planning to outfit around 150 of their stores with new outdoor spaces and furniture by French designer Patrick Norguet and Italian brand Alias.
Norguet has worked with fashion houses including Dior, Guerlain and Lanvin, which makes him an unusual choice for McDonald’s. However, the designer considers the assignment to be part of his overall interest in function. In his words: ‘For this project, as for each of my projects, I wanted to pay close attention to the end user.’
Norguet’s ‘plastic elegance’ and ‘formal purity’ are ‘enhanced by the power and simplicity of the materials skilfully worked by Alias,’ says Renato Stauffacher, CEO of Alias. Even the most mainstream brands are now collaborating with high-end designers to attract customers.