Music in the Sky

Taking the digital ‘cloud’ analogy quite literally, Air France have recently released a new app that allows users to unlock musical tracks hidden in the sky. The app, Music in the Sky, uses geo-location technology to reveal invisible songs for download when users point their phone in the air. Check out the video above for more info:

Created by BETC Music, the app allows users to download current tracks and previously unreleased material. With Air France already offering bespoke music playlists on their flights, this is an interesting development that’s already engaging customers back on the ground.