Let’s get it on

For its new range of condoms ‘SKYN’, Ansell has launched a campaign asking Spotify users to create a ‘sexy songs’ playlist. (Thanks, Jason and Alex)

The ‘SKYN the Mix’ campaign invites users to vote for their favourite sexy songs and create their own intimate playlists. Ansell hopes the campaign will help to normalise a taboo subject – and with early leaders in the mix including Barry White, Marvin Gay and Chris Isaak, they’re off to a strong start!

Via. http://www.marketingmag.com.au/news/bedroom-boogie-ansell-gets-viral-with-spotify-in-sex-song-campaign-27823/#.ULXTudOLJYT