Duck Duck Go

Search engine start-up DuckDuckGo is giving consumers a streamlined search experience that prioritises privacy. Unlike Google, DuckDuckGo doesn’t track users or attempt to generate personalised results based on previous searches. It’s also devoid of advertising clutter, and has a voracious appetite for answers.

DuckDuckGo finds relevant answers by linking hundreds of millions of popular searches to outside data sources like Wikipedia and Yelp. The result are typically more relevant than Google’s. For instance, Googling ‘calories in a carrot’ produces numerous links to pages about carrots; on DuckDuckGo the answer (13 calories on average) appears right away.

DuckDuckGo’s minimalist efficiency-oriented approach is catching-on already, so watch out Google – you’ve got competition.