Pre-internet shoe

Diesel is trying a bit of reverse psychology by asking fans to refrain from posting on social media sites and sharing on Instagram. The prize? A shoe from 1993 which the brand proudly promotes as low-tech. To win it, fans have to go cold turkey on Facebook posts for three days or quit Facebook, Twitter and Instagram for two days. Twenty fans will win the shoe.







Despite the rhetoric, Diesel clearly wants to have things both ways. The campaign leads to a place where fans can go ‘pre-internet.’ That destination? A website!

Check out the campaign