Eggs, milk, insurance…
Next year, the Affordable Care Act will come into effect in the US. This Act will help to protect consumers – providing new coverage options and giving them the tools they need to make informed decisions. Facing stiff competition, UnitedHealthcare, HealthPartners, Blue Cross and Blue Shield are all opening retail sales locations at malls and pharmacies around the US, with the hope of attracting new customers in a different way.
As of November 2012, some 30 pop-up stores and 1,400 kiosks have opened at US malls, in anticipation of the open-enrolment period. HealthPartners’ executive vice president Andrea Walsh said the insurer wants to be ‘where consumers are, as opposed to expecting them to come to us.’ Very customer-focused of them!