Hot stamped!

Ever wonder how long that loaf of bread has been sitting on the bakery shelf? Minimart Pressbyran (kind of like the Swedish equivalent of 7-Eleven) have developed a clever way to show customers just how fresh their hot buns are – by stamping the time of baking directly onto their bottoms.

 

 

 

 

 

 

 

 

 

Via. http://creativity-online.com/work/pressbyran-the-hot-stamp/30157

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