Clearly whiskey

White Dog, Tennessee Rye and Moonshine – a growing number of producers are launching their own unaged white whiskies to cater for cocktail lovers and drinkers looking for neat spirits with an edge.

Jack Daniel’s Unaged Tennessee Rye Whiskey is the first new mash to be released, designed to be drunk immediately rather than aged in barrels. Unaged whiskey is about the alcohol, not the wood or the multiple distillations like a vodka, and this new trend seems to suggest that age no longer guarantees the quality and prestige of a product – even alcohol!