Burger, fries and wrapping

Packaging is a necessary part of food distribution – yet remains a problem when it ends up contributing to landfills and litter. Now, Bob’s fast food chain in Brazil has come up with another solution – creating edible packaging. (Cheers, Tim)

 

 

 

 

Instead of unwrapping the food, customers simply bite into the wrapped product. This might not be as hygienic as unwrapping the burger and throwing the paper away, but according to Bob’s there were no wrappers left in the restaurant following the campaign – suggesting the concept could provide an environmentally friendly (and tasty) solution to waste packaging.

Via. http://www.springwise.com/eco_sustainability/at-brazil-based-fast-food-chain-packaging-edible/

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