Augmented groceries

At a time when so many familiar stores are struggling to stay afloat, developments in augmented reality are prompting questions about how we’ll shop in the future.

In China, e-commerce site Yihaodian is giving customers the chance to browse around inside a virtual outlet, projected over the top of their surroundings at certain locations.

It’s a clever way to give consumers a store experience without the business or environmental costs of running an actual outlet.

Could this be the future of the great British high street?