The sweet smell of thrift

Uruguay’s president José Mujica is known for his austere lifestyle. He donates 90% of his salary to charity, drives a 1987 Volkswagen Beetle and lives on a farm on the outskirts of Montevideo. Inspired, Uruguayan visual artist Martin Sastre has proposed the idea of distilling Mujica’s earthiness into a fragrance using flowers found in the president’s garden. The perfume’s first sample is called U For Uruguay and comes in a purple pyramid-shaped bottle.

 

 

 

 

 

Via. http://monocle.com/magazine/issues/60/business-briefing/

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