No one likes being stuck at home or in the office when their favourite team’s playing. Buddweiser Canada cottoned-on to this fact and, hey presto, the Buddweiser Red Light was born. This nifty device emits sounds and light when your favourite team scores – alerting you to switch on the TV or access a website to find out more. The light was originally designed for hockey fans, but Buddweiser might create one for footy and rugby fans soon. Goooooal!