The Target Chalet

Department stores are famous for many things, but having an incredible team of in-house creatives is rarely one of them. Target, a mid-market department store in America, have bucked the trend – building a strong in-house marketing and advertising department. One of the most interesting things they’ve created recently is TargetChalet – a home-from-home for Target athletes. (Cheers, Jamie)

TargetChalet was created for Target athletes competing in the Aspen Winter X Games. The chalet provides a home-from-home for the athletes, featuring artwork, pillows, blankets, glassware, coat racks and even a custom bar, all branded in Target’s signature style.