Rebranding recycling
Will.i.am and Coca-Cola have joined forces to launch Ekocycle – a movement encouraging existing brands to make more environmentally-friendly versions of their products, thus making recycled products more fashionable.
Current products on-sale include a pair of Beats by Dre headphones made from 31% recycled materials, a New Era baseball cap made from traditional polyester and recycled plastic bottles, an iPhone 5 case made from 100% recycled materials and a pair of Levi’s 501 Waste<Less jeans, which use an average of eight recycled PET plastic bottles. Fashionable, and environmentally-friendly too.
Via. http://www.psfk.com/2013/02/william-coca-cola-recycled-products.html
