Which snacks do you grab when you’re on the go? A banana, maybe? Some crisps? How about puréed fruit or vegetables?
Currently, baby food brands including Happy Family, Buddy Fruits and GoGo squeeZ are experimenting with larger portion sizes in more sophisticated flavours – from cranberry and açaí to sweet potato. These grab-and-go packs are designed for scoffing before the gym, in the car or at your desk – making them perfect for busy office workers and parents.
With pouches overtaking pots and jars in the babyfood market, it seems that parents are responding positively to the fresh cues from squeezable packs. But will consumers do the same?