Snap Fashion

British computer science graduate Jenny Griffiths is aiming to transform how we shop for clothes online. Snap Fashion, her new iPhone app, lets users take a picture of an item of clothing, whether in a magazine or on the street, and see similar items from high street retailers.

Users simply need to snap the item then search for it on Snap Fashion’s website. The results are usually returned within seconds, at which point you can click through directly to the retailer’s website.

Snap Fashions’s catalogue boasts high street giants including Topshop, Jigsaw, Uniqlo, Warehouse, French Connection, Reiss and Kurt Geiger, in addition to etailers such as ASOS and, and a host of department stores such as Harrods, Selfridges, Liberty and US fashion emporium, Bloomingdales. Definitely one to bookmark for pay day.

Griffiths says that her app takes the concept of style sharing on blogging sites a step further by putting its cutting-edge search technology in the hands of fashion fans so they can buy the clothers they see in all those personal photos and on their favourite websites and magazine.

The visual search engine took home the $65,000 top prize at Decoded Fashion’s pitch competition in London last Autumn.