How do you encourage kids to ditch unhealthy fizzy drinks and drink more water? Rose Cameron asked herself this question and ‘Wat-aah!’ was born.
After chatting to her kids about their drink preferences, Cameron realised that bottled water just wasn’t cool. Together, Cameron and her kids developed the brand – including the name, neon colour scheme and iconic ‘yelling boy’ icon. Today, their company’s giving Coke and Pepsi a run for their money.
When Cameron began selling her brand in 2008, she was walking door-to-door in her TriBeCa neighbourhood, selling to delis. Now ‘Wat-aah!’ is available nationwide in grocery stores such as Whole Foods and Shaws, as well as being sold in schools. One small step for Cameron, one significant leap towards ending childhood obesity.