WAT-AAH!
How do you encourage kids to ditch unhealthy fizzy drinks and drink more water? Rose Cameron asked herself this question and ‘Wat-aah!’ was born.
After chatting to her kids about their drink preferences, Cameron realised that bottled water just wasn’t cool. Together, Cameron and her kids developed the brand – including the name, neon colour scheme and iconic ‘yelling boy’ icon. Today, their company’s giving Coke and Pepsi a run for their money.
When Cameron began selling her brand in 2008, she was walking door-to-door in her TriBeCa neighbourhood, selling to delis. Now ‘Wat-aah!’ is available nationwide in grocery stores such as Whole Foods and Shaws, as well as being sold in schools. One small step for Cameron, one significant leap towards ending childhood obesity.
Via. http://www.psfk.com/2013/02/kid-friendly-water.html?utm_source=Sailthru&utm_medium=email&utm_term=daily&utm_campaign=Daily%202013-02-18
