Don’t get comfortable

‘Don’t get comfortable’ might be an unusual request from a clothing company, but American Giant have other ideas. (Cheers Elliot). Unhappy with the fact that most of our clothes are made overseas, they’ve created a brand with an old American work ethic – without cutting any corners. Check out their brand film below:

 

 

 

 

 

YouTube: http://www.youtube.com/watch?feature=player_embedded&v=iGWwAMfTCKk

 

 

 

 

 

 

Via. http://www.american-giant.com/brand-film-dont-get-comfortable

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