New pins to buy

Pinterest is changing. Soon you’ll be able to use specific pins for food, retail products and movies. Then you’ll be able to click through and actually buy what you’ve been drooling over, rather than just dreaming about it.

However, the new format will only work when you pin things from their approved partner sites, such as eBay, Etsy or Urban Outfitters. But it’s a big list of big-hitters, and their enthusiasm to get onboard suggests Pinterest could soon attract big brand marketing budgets, just like fellow cyber-giants, Facebook and Twitter.