Gone are the days of men simply running their fingers through their hair before leaving the house. Gum salon is the latest brand to launch a collection of male hair styling products – with everything from a thickening shampoo to conditioning treatments.
With extracts from flowers and plants, the products are all 100% natural and are bottled in packaging made from 100% recycled materials too.
The design takes cues from the brand’s 1950s retro-inspired salon interior, including the use of old-school terms like pomade and cream. Spiffing.