Breathing new life into cosmetics
From acne cream to wrinkle cream… without a break. Shiseido is now targeting a younger audience – women aged 25-35 – with a new skincare line that tackles the stresses of modern life.
Ibuki, which means ‘new breath’ in Japanese, is designed for always-on Millennials with stressed skin, and comprises seven complementary products that contain Shiseido’s special PhytoResist Complex, including cleansers, moisturisers and an eye-correcting cream.
The launch will be supported by an integrated media campaign, including an ad that is set in motion when you breathe on your computer screen, tablet or smartphone. Now that’s magic.