Moment to moment
Levi’s sub-brand Made & Crafted has just released their first edition of Moment to Moment, a magazine created in partnership with super-cool quarterly publication THE THING.
The project is rolling out in ‘real-time’ across the summer and autumn, and will feature the work of 20 artistic contributors in the form of online videos, paintings, essays, animated gifs and photography.
But instead of just appearing online or in a physical magazine, these pieces will be appearing on billboards, bus stops, and other outdoor advertising spaces in San Francisco, New York, LA, London and Tokyo.
It’s all based on an idea by artist Dan Graham, who bought advertising space in magazines like Harper’s Bazaar and Arts Magazine in the 1960s, to create and publish new art works. Find out more about the project here: http://www.thethingquarterly.com/news/Moment_Moment_launch