Get your tweets out for the Greeks
You’d be well within your rights to question the value of a high-tech bra that tweets every time it’s taken off. Fortunately it’s not the latest gadgetry for people suspicious of their partner’s fidelity; it’s a new breast cancer awareness campaign from Nestlé in Greece.
Worn by TV personality Maria Bakodimou the bra is powered by a low-energy Bluetooth unit that sends out a message every time it’s unclasped, reminding followers to check their breasts for lumps.
Seeing as the campaign is currently only running in Greece there’s not much to read on the @tweetingbra feed (it’s genuinely all Greek to us) but it’s another positive example of the boundaries blurring between the online and offline world. Interestingly, at the time of writing the username @tweetingpants is still available.