From ironic to iconic
There was a time, not so long ago, when receiving a winter-pattern sweater on Christmas day would be greeted with insincere smiles and thanks. But in this world of ironic cool that we live in the Christmas sweater has been elevated to a must-have status, and Coke Zero’s Sweater Generator has just added a competitive edge to it.
Sweatergenerator.com allows you to decorate your own personal Christmas kitschwear with a variety of festive icons – from narwhals and ninjas to T-Rexs and turkeys. Once you’re happy with your creation you can upload it and bombard your friends with requests to vote for it through all the usual networks.
The 100 with the most votes will be ‘carefully handcrafted by loving machines and shipped to their loving creators, just in time for the tacky sweater loving season’. Somewhat surprisingly, at the time of writing this was the sweater with the most votes: