From ironic to iconic

There was a time, not so long ago, when receiving a winter-pattern sweater on Christmas day would be greeted with insincere smiles and thanks. But in this world of ironic cool that we live in the Christmas sweater has been elevated to a must-have status, and Coke Zero’s Sweater Generator has just added a competitive edge to it.
Screen Shot 2013-11-29 at 16.05.08 allows you to decorate your own personal Christmas kitschwear with a variety of festive icons – from narwhals and ninjas to T-Rexs and turkeys. Once you’re happy with your creation you can upload it and bombard your friends with requests to vote for it through all the usual networks.

The 100 with the most votes will be ‘carefully handcrafted by loving machines and shipped to their loving creators, just in time for the tacky sweater loving season’. Somewhat surprisingly, at the time of writing this was the sweater with the most votes:
Screen Shot 2013-11-29 at 16.05.16


  • Ron Manager

    Based on what? Lot’s of really good newspaper ads are missing and a lot of these had no effect on sales which is what they were intended to do

    • Woodyjr

      Isn’t anyone going to mention that the featured commercial (The Girl) is a direct rip off (or vice versa) of an old spice commercial?

      • Gordon Macmillan

        Fair point the Sun ad does we a sizable debt to the Old Spice ad. @haymarket-b0c06fce536c7bc87ca24b9d680c9baf:disqus the chart is based on social shares as it says at the top.