Drink inside the box
When is a box not a box? When it’s a table, of course. To help Nikka Whisky stand out on European shelves, international distributor La Maison du Whisky has given it some snazzy new packaging that can be configured into a variety of shapes.
Inspired by origami and himitsu-bako – puzzle boxes used by samurai to carry secret messages – the foldable limited-edition box holds six bottles of Nikka Whisky, as well as a couple of glasses.
It can be opened, closed, fanned and stretched, forming all sorts of different shapes – including a handy table-top. (Especially useful if you’re picking your booze up at the airport ahead of a long haul flight. Obviously.)