No ordinary shirt

No Ordinary Shirt 1

Whoa. Wait a minute. Wearable technology? Yes, clearly big goals are being kicked in Australia. Meet the ‘Alert Shirt’: a jersey that allows fans to experience what AFL football players are feeling live during televised games – from the couch.

The almost unbelievable blend of wearable merchandise and technology captures and broadcasts information at key moments during a match, enabling a continuous flow of communication.

No Ordinary Shirt 2

Made possible by a Bluetooth smartphone app that transmits real-time game data to the jersey, the connection between players and fans is transformed into powerful physical sensations experienced instantly by the wearer. Phoar, what a game!