Lord of the skins
Who said a little magical thinking couldn’t work wonders? Welcome to the age of Neo-Tolkienism – the golden era of fantasy storytelling following the likes of blockbuster franchises Harry Potter and The Lord of the Rings.
We’ve found ourselves in the midst of a mystical revival, with beauty brands like Fresh offering its Elixir Ancien – a hand-blended oil treatment created by monks in a monastery in the Czech Republic.
The name and packaging conjures up a time untold, when chemicals and synthetic ingredients were yet to exist. The popular buzzword ‘elixir’ also hints at a powerful, mystical force behind the science. It’s certainly put a spell on our daily beauty routine…